Instagram Stories offer a fun and engaging way to share moments with your friends and followers, and you might have noticed the option to “forward” a story. But what exactly does “forward” mean in this context?
Understanding the “Forward” Feature on Instagram Stories
On Instagram, “forward” generally refers to one of two actions:
- Direct Messaging Forward:
This is when you tap the paper plane icon on a story and send it to a friend or group via Instagram Direct Message (DM). It’s an easy way to share a story that you found interesting or inspiring with someone you think would enjoy it. - Reposting (Story Resharing):
Sometimes, if the original creator’s privacy settings allow it, you might have the option to repost or share that story on your own Instagram Story. This is another form of “forwarding” content, letting you showcase what you liked to a broader audience.
How Forwarding Works on Instagram Stories
- Find the Story:
When you view a story you like, look for the paper plane icon located at the bottom of the screen. - Tap the Icon:
Tapping the icon opens your list of direct message contacts. - Choose Recipients:
Select one or more friends from your Direct Messages list to send the story to. - Add a Message (Optional):
You can attach a brief message to provide context or share your thoughts about the story before sending it. - Send:
Hit the send button and the story will appear in the selected friend’s DM inbox.
Reposting a Story:
If the option is available (and allowed by the creator), you may add the story to your own story feed through a similar process. This usually involves tapping the “Add post to your story” option, customizing it if you like, and then publishing it.
Privacy and Permissions:
Instagram is designed with privacy in mind. This means:
- When you forward a story via DM, the original creator does not get notified about every share.
- The forwarded content remains visible only within the message threads, keeping personal sharing discreet.
- Reposting a story is subject to the original poster’s privacy settings; if they have restricted sharing, the option might not appear.
Why and When to Use the Forward Feature

Benefits for Users:
- Sharing Inspiration: Forwarding allows you to quickly share content that resonates with you, such as travel tips, memes, or motivational quotes.
- Enhancing Engagement: It’s a great way to contribute to your network’s conversation by passing along something funny, heartwarming, or useful.
- Keeping Others Informed: If you see an event or important update, forwarding it helps ensure your friends don’t miss out.
Best Practices:
- Respect the Original Creator: Even though forwarding is easy, always consider if you should ask permission before reposting if it’s not clearly allowed.
- Add Context: When forwarding via DM, adding a personal message can help explain why you found the story interesting.
- Be Mindful of Privacy: Respect both your own privacy and that of the original content creator when sharing personal or sensitive content.
Frequently Asked Questions
What exactly does “forward” mean on an Instagram story?
It means sharing a story via direct message or reposting it on your own story feed, allowing you to pass along content to friends or your followers.
Does forwarding a story notify the original creator?
No, Instagram does not notify the creator when you forward their story in a direct message. However, if you repost it, the content is being shared again within your network, subject to privacy settings.
Can I forward any Instagram story?
Not necessarily. Forwarding or reposting is subject to the original creator’s privacy settings. If a creator has restricted sharing, the option may not be available.
How do I add a personal touch when forwarding a story?
When you forward a story via DM, you can attach a personal message to give context about why you’re sharing it, making it more engaging and relevant for the recipient.
Are there any risks associated with forwarding stories?
The risks are minimal. Instagram respects privacy, so sharing through DM is secure. However, always use ethical judgment and respect the creator’s content and privacy settings.
Conclusion
Forwarding on Instagram Stories is all about sharing engaging content effortlessly. Whether you’re passing a funny moment to a friend through direct messages or reposting a beautiful travel story to your own feed, the forward feature helps spread inspiration while keeping interactions private and secure.